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Specialists in EWI Render Beads, Trims & Accessories

Trueline Products have over 29 years of experience and a market leader in the supply, design and manufacture of EWI Render Beads and Profile Solutions. Working closely with developers, architects, and construction companies to develop new products to consistently provide innovative solutions for the construction industry.

Our vast, comprehensive stock of Stop Beads, Bellcast Beads and Corner Beads, in all ranges of materials, PVC, Aluminium and Stainless Steel, and multiple depths, and gauges, are held in our Kidderminster and Scotland warehouses. Delivering to our customers across the whole of the UK with an excellent fast and efficient service. ISO 14001, ISO 9001 and ISO 45001 accredited, committed to further build our customers trust and support their business growth.

The Story

Company Started

In March 1994 Trueline Expanded Products Ltd was incorporated by Steve Mares and the journey began at small unit in Telford offering plastering and render beads to clients all over the country.

The Story

Land Purchased

The business acquired land in the early 2000’s in Cleobury Mortimer where our first full capacity production and stocking facility was built.

The Story

Kidderminster Unit

A new unit was invested in Kidderminster and our first full online powder coating plant came into action.

The Story

Luke Wellings

Luke Wellings joined and took a lead in the modernisation of the operations of the business along side Steve. The business had a clear plan to grow.

The Story

Purchased Parker Place

Purchased our current home on the Firs Park Industrial Estate, Kidderminster. We also opened our Scotland Office.

The Story

Machinery Investment

£750,000+ investment in new machinery and a new paint line to double our capacity. Many of our team members have been with us for over fifteen years and some even longer.

The Story

Major IT Investment

Major IT Investment in servers and bespoke software to allow customers to track and monitor their orders and get the most up to date information on delivery time including instant POD’s with picture via email. Awarded INCA COMPONENT SUPPLIER OF THE YEAR 2022 for the second year running.

Our Locations

Parker Place, Kidderminster

Head Office

Design & Fabrication Manufacturing
Walter Nash Rd, Kidderminster


Metal Rolling Lines - Shipping Nationwide
Wishaw, North Lanarkshire


Scotland Trade Depot - Beads & Accessories

Commited to High Quality Service

Since day one we have been committed to providing our customers with great customer service & an amazing end product.
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Powder Coating at Another Level

Recently investing over half a million pounds in a new paint line twice the size giving us 200% quicker painting time
They say


Another long-standing supplier of our company, Trueline, supplied the box surround and aluminium copings at Brighton and Hove Albion FC. The copings can be manufactured to meet each project’s exact specifications and used to enhance architectural features and provide all-weather protection.


Construction Director

Would like to thank Trueline for their help over the years. Everything I order is delivered on time without an issues. Sometimes we forget to order parts on some jobs being so busy, we speak to the team and they deliver fast for us. Cant thank you enough.


Adsafe Installations

We use Trueline for all our copings, rendering beads and plastering beads. They are local to us and always have stock in at the right price. We have been using them for over 10 years now and attended their golf day in 2021. We had a great day and it was a pleasure meeting all of the team. Such nice genuine people.

Shane Tipper

D&S Builders